Everything SparkCore does

The first minutes decide whether a lead ever answers at all. SparkEcho replies right away in your voice, asks about timeline, budget, and area, and saves every answer on the contact record.

It follows up over days and weeks, adjusts to what the person actually says, and the moment real intent shows up it hands you the conversation with a summary of everything so far.

Personal dates and milestones turn into drafted notes waiting in your queue. You read, edit, and send. Nothing personal leaves without you.

When you can't pick up, callers reach a polite assistant that says plainly it's an AI, takes down why they called, and saves it all as a lead with a callback note.

One email each morning: who is heating up, who went quiet, what closes soon, and who deserves a call today, ranked so you can start dialing.

Per audience you choose draft-only, routine sends, or full autopilot. Past clients can stay draft-only while cold internet leads run automatically.

One scrolling story per person. Every email, text, call, DM, mailed piece, website visit, and note, in order, so you never walk into a conversation cold.

Every channel lands in the same place, tied to the contact it belongs to, so a conversation that started on Instagram and moved to text still reads as one thread.

Booking pages, custom forms, shared documents, video messages, a vendor directory, and tasks are all included rather than sold as add-ons.

Bring a spreadsheet or an export from any CRM and it comes in cleanly. And it works both directions: export everything, on any plan, whenever you want.

Stages you define, cards you drag. Moving a card updates the deal, writes the timeline, and can kick off whatever should happen next at that stage.

The board reads as money, not as cards: each column totals its deals from real list prices and budgets, so you see where the quarter actually stands.

Each deal carries its price, your side, and your split, so the pipeline forecasts your income rather than just counting doors.

Going under contract starts the transaction checklist. Closing starts the anniversary rhythm and the review ask. The board and the follow-up are one system.

Prep, under contract, and private lanes hold every task with dates. Check one off and the linked transaction reflects it; nothing is tracked twice.

Key dates, photos, documents, and progress in one link, with a place for the homeowner to leave comments. The "any update?" calls stop because the answer is always there.

After an open house, the visitors roll up into an honest recap: parties through the door, serious buyers, and curated feedback your seller can read.

Showing agents get their own link to leave feedback, so it lands on the listing record instead of scattered across your text messages.

Photography, staging, and marketing per listing feed the Business Plan automatically, so every listing shows what it truly cost to sell.

What they want lives on the engagement, not in your head, so matches, showings, and follow-up all draw from the same answer.

With the MLS connected, new and price-dropped listings are matched to each buyer's criteria and queued for your review before anything is sent.

Build showing days, log reactions per home, and keep the shortlist honest: what they loved, what they ruled out, and why.

Upcoming showings with dates, times, and addresses, lender details, and shared documents, in one link your client can check instead of texting you at 10pm.

Start and end dates live on the engagement, so a renewal conversation happens on your schedule, never as a surprise.

Inspection, appraisal, financing, and closing live on every deal, and contract expirations are watched so extensions get requested before deadlines pass, not after.

Price, commission, concessions, and payoffs produce the seller's or buyer's net, and it updates as the terms change.

Contracts and disclosures live on the transaction, bundle into packages, and route for signatures in order, with the trail kept.

The client portal shows where the transaction stands and what happens next, in plain language, which is most of what clients ever call to ask.

Years in the home, estimated equity, mortgage details, engagement with you, and life events roll into one 0 to 100 score, refreshed every night.

Every score lists its reasons in plain words, like "11 years in the home, peak move window" or "checked their home value twice this month."

Ready-made views cut your database by the classic listing signals, so building a call list or a farm audience is one click, not an afternoon of filters.

Website visits, email opens, home-value checks, and replies surface as they happen, so you see intent the week it forms instead of the month it closes.

Any list becomes action: hand it to SparkEcho to start conversations, or drop it into a farming campaign's audience for mail.

Visitors sign in on your tablet or by QR code. Each becomes a contact with timeframe, pre-approval, and whether they're working with an agent, captured while they're standing there.

Parties through the door, serious buyers, and curated feedback roll into a recap your seller can read: proof the Sunday was worth it.

Circle the neighborhood around a listing, a sale, or an open house and dial down the list. Every outcome writes itself: interested becomes a lead, and add-to-DNC is honored forever.

Plan a route on the map, knock it, and log each door as you go. Interested doors promote to contacts with the address already attached.

Open houses, door knocks, call-arounds, and mailers roll into one attribution view, so you know which ground game actually produces business.

Turnover rate, price band, and size get scored before you spend a dollar, so you pick the farm with the math on your side instead of the one closest to home.

Twelve months planned at once, each piece drafted with a real hook, proof, offer, and call to action rather than a generic postcard.

The farm's audience prints straight to owner lists, envelopes, and labels. No exporting spreadsheets between four tools.

Each piece carries its own QR code. A scan becomes a named lead in your CRM with the exact campaign as its source, so you know which mail worked.

What you spend per farm connects to your Business Plan, so each farm shows what it cost and what it brought back, side by side.

Plan the year across mail, email, social, events, and ads in one calendar, then watch planned against actual as the year runs.

Design once, send to segments with suppression built in: nobody gets the same message twice just because they sit in two lists, and every send reports delivered, opened, and clicked.

Plan the client party or the homebuyer seminar, send the invitations, track RSVPs, and see who actually came, all tied to real contact records.

Your photos, banners, and past pieces live in one library, reusable across email, social, and mail instead of buried in downloads folders.

Connect your ads account and see campaigns, spend, and which clicks became actual leads, on the same screen as everything else.

Review requests go out at the right moments, inside the rules: no gating, no fakes, ever. Your reputation grows on real clients saying real things.

Messages arrive in the same inbox as your texts and email, attached to the person's contact record, so a DM conversation has the same memory as any other.

Set a keyword on a post. Anyone who comments it gets your link by DM within seconds and becomes a named lead with the post as its source.

New DMs get a fast reply that introduces itself honestly as your assistant, gathers what the person needs, and goes quiet the moment you take over.

A content calendar drafted from your listings, your areas, and your voice profile, waiting for your yes before anything is published.

SparkEcho writes the whole site from your bio, your areas, and your listings. Then every block, color, and word is yours to change, no code, and it runs on the web address you own.

Visitors ask what their home is worth and get a private home dashboard. You get the address, the contact, and a seller-radar signal the same minute.

You keep a list of searches worth winning. Each month a post is drafted to answer the next one, in your voice, published only with your approval.

The site is not a separate island: visits, form fills, and valuation requests all write to the same contact timeline the rest of SparkCore works from.

SparkBeacon asks the big AI assistants the questions your future clients ask, like who the best listing agent in your area is, and records whether you appear in the answer.

You watch your presence rate move month over month, and see which competitors the answers name instead of you.

Each run turns into specific to-dos: pages to publish, profiles to complete, and questions to answer on your own site so the assistants have something to cite.

Your number goes through proper carrier registration, which is the difference between texts that deliver and texts that get silently filtered as spam.

Call from any contact's record. Recording and the right consent language are handled by state law, and the call lands on the timeline automatically.

Every text, call, and marketing email passes one compliance gate. Do Not Call lists, STOP replies, unsubscribe links, and quiet hours are enforced without you thinking about them.

Anything automatic passes a stricter gate than a human send. The AI cannot text someone the rules say not to, ever, and there is no bypass switch.

Seller calls, buyer consults, expireds, open-house follow-ups, and more, built on a questions-first method that earns the conversation instead of pressuring it.

Roleplay any script against an AI playing the homeowner. It pushes back like a real one, you get scored, and your average climbs before the stakes are real.

The SparkEcho scorecard shows what's actually working: response rates, appointments set, and where conversations stall, so practice aims at the real gap.

Set the GCI target. Conversion math turns it into deals needed, appointments needed, and conversations needed, so today's to-do traces to the year's number.

Every category, month by month, with what you planned sitting next to what you actually spent.

Log spend as it happens, and the costs from farming and listings flow in from their own pages automatically.

Attribution ties closed business back to the channel that started it, so next year's budget is built on evidence instead of habit.

Compliance review on every file, document packages by transaction type, and e-signature workflows that route to the right people in the right order.

Commission plans calculate the splits, CDAs generate themselves from the deal, and payroll runs from the same numbers, so closing day is arithmetic, not archaeology.

Custom roles decide exactly who sees what. Onboarding checklists, a recruiting pipeline, and training live in the same place the agents already work.

Agents joining a brokerage on SparkCore get the complete core CRM sponsored by the house. What the brokerage requires of an agent is free to the agent.