Notes from the practice
Written from inside a working real estate business: what the tools cost, what actually predicts a listing, and how to run the parts that compound.
Add up what a working agent actually pays for software in a year. Then count what you are paying twice for, and what you went without because the bill was already too high.
Read itSeller-prediction scores are everywhere now, and most of them are property data in a trench coat. What the research and the closing tables agree on.
DNC lists, STOP replies, quiet hours, carrier registration: the rules around agent texting are real, and the only reliable version of following them is the automatic one.
AI can answer your leads in minutes and work your database while you sleep. It can also embarrass you at scale. The difference is the rules it runs under.
Geographic farming works when it is consistent and measured, and dies when it is neither. How to run mail like a system with receipts instead of a hopeful monthly ritual.
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